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Privacy Notice

Last updated: 8 October 2026

Who we are: This Privacy Notice provides information about the way we hold, collect and use your personal information (data) in accordance with the Data Protection Act 2018 (DPA) and UK General Data Protection Regulations (GDPR). We are committed to maintaining the trust and confidence of visitors to our website and the protection of your personal information is very important to us.

WHATWOULDAJUDGESAY LTD (trading as What Would a Judge Say?) is a company registered in England and Wales with No. 15937694. Our business address is Blackwell House, Guildhall Yard, London EC2V 5AE; our registered office is Corner Oak, 1 Homer Road, Solihull, West Midlands, B91 3QG. WHATWOULDAJUDGESAY LTD is a data controller, and we are ICO registered (Registration Certificate ZB810938). Our Data Protection contact is Karen Arndt, Blackwell House, Guildhall Yard, London EC2V 5AE. Telephone +44 (20) 3951 0212. Email: Karen@whatwouldajudgesay.com

Types of data we collect: Most pages on our website can be accessed without giving us your personal information. However, you may choose to provide us with your personal information such as your name, address, email details to confirm you wish us to contact you to receive further information about us and our services. This may be through an enquiry form, requesting marketing literature, telephoning us or calling into our office with an enquiry, expressing an interest at a seminar or event. We may also monitor telephone calls or emails for internal training purposes and to improve client service. We will hold your personal data securely and retain this only for as long as is necessary. Please note we may be required to hold some data for longer periods to comply with our legal or regulatory obligations. By submitting your personal information you consent to our use of the information as set out in this Privacy Notice. We may also contact you to follow up on the enquiries you have made with us. If you engage us to carry out work on your behalf, you will be provided with a copy of our Privacy Notice for clients. If you do not agree to our use of your personal information in this way, please refrain from using our website, or contacting us with an enquiry.

Cookies and analytics: This website does not set any cookies. We do not use advertising cookies, cross-site tracking or tracking pixels, and there is no cookie banner because there is nothing to consent to.

To understand which pages are read and how visitors find us, we use Vercel Web Analytics, a privacy-friendly service provided by our hosting company, Vercel. It is cookieless and stores nothing on your device. It records aggregate information such as the page visited, the referring website, the country of the visit and the type of device and browser used. It does not identify you, it does not build a profile of you, and we do not send it your name, email address or anything you type into a form. Our legal basis for this processing is our legitimate interest in understanding how our website is used.

Please note any cookies set by our social media channels such as X (formerly “twitter”), Facebook etc. are not within our control. Please refer to their respective privacy policies about how their cookies work.

When you visit our website, our hosting provider may process your IP address and device information for reasons of security, fraud prevention and keeping the site running, but this is not used to identify any individual.

The chatbot: The chatbot on this website is the SmartJudge Chatbot, run by WHATWOULDAJUDGESAY LTD. It can only see the messages you type into it and which page of this website you are on. It cannot see anything you have entered on SmartJudge.ai. Your messages are sent to Anthropic (Claude), our AI provider in the United States, to write each reply. This transfer is protected by standard contractual clauses and the UK Addendum. Anthropic does not use your messages to train its models, and deletes them within 30 days. The exceptions are messages flagged for misuse, which it may keep for up to 2 years, and anything it must keep by law. We do not store your conversations. The conversation is kept in your browser while the tab is open and is cleared when you close it. Our logs record only technical details about each reply, never the text of your messages or of the replies. To prevent misuse, we count how many messages are sent from your IP address over a rolling hour. We rely on our legitimate interests in answering your questions about our services. Please do not type names, account numbers or other details that identify you or anyone else. The chatbot does not need them, and it cannot give advice on your own case. More detail is in the SmartJudge.ai Privacy Policy.

Legal Basis for processing your personal information: We will only use your personal information where the law allows us to. Generally this will be for one or more of the following circumstances:

  • To enable us to fulfil the contract you have engaged us for
  • For compliance with a legal or regulatory obligation we are subject to
  • Where you have provided your consent
  • For our legitimate interests, such as facilitating the provision of services to you, business analysis to help improve the management of our practice, governance and good practice and notify you about changes to our services

Sharing your information: Personal information provided by you when contacting us about our services will be disclosed to our personnel to facilitate any enquiries you have, or for the provision of services to you. It may also be disclosed to companies we work with who support us in providing those services (where applicable), such as IT hosting companies. Where we use external companies to process your personal information, we require third parties to comply with our instructions and data protection laws and we will ensure that appropriate controls are in place where third parties have access to personal data. We enter into contracts with all of our data processors and regularly monitor their activities to ensure they are complying with our policies and procedures.

Transfer of your data to other countries: While carrying out the activities referred to above, we may transfer your personal information to other countries, which may not have the same legal protections as your personal information in the UK.

Where personal information is being transferred outside of the European Economic Area we will take steps to ensure that your personal information is adequately protected in accordance with UK legal requirements.

Updating, deleting and restricting use of your personal information: It is important that the information we hold about you is accurate and up to date. Please keep us informed if there are changes to the personal information we hold about you.

By law you have the right to:

  • Request access to your personal data, which is referred to as a “data subject access request”. This allows you to receive a copy of the personal data we hold about you and check we are processing it lawfully.
  • Request the correction of personal data we hold about you. This enables you to correct any incomplete or inaccurate information we hold about you.
  • Request erasure of your personal data. This enables you to remove or erase your personal data where there is no good reason for us continuing to process it. Please note we may be unable to erase personal data where we have an ongoing legal obligation to process it. Where we do erase your personal data, we will retain a record of your name, the date of your request and the date the data was erased.
  • Object to processing your personal data (where we rely on legitimate interest or those of a third party) and there is a particular reason regarding your situation for you to object.
  • Where we process your personal data for direct marketing, you also have a right to object.
  • Request a restriction of processing your personal data. This enables you to request a suspension for processing your personal data.
  • Request the transfer of your personal information to another party.

If you wish to inform us of any changes, object, withdraw consent for us processing your personal data or access the information we hold about you, please contact Karen Arndt at Karen@whatwouldajudgesay.com. Please note; in some cases we may not be able to delete, correct, restrict or grant an objection to processing your personal data if we have a legal obligation, legitimate interest or contractual reason to process it. If we refuse such a request, we will advise you, together with your right of appeal.

If you are requesting access to personal information, please also let us have sufficient information to identify you (including proof of identity and address – e.g. a copy of your passport, driving license and a recent utility bill or bank/credit card statement). You should also let us know the information to which your request relates, including any matter or reference numbers if you have them. This request is free of charge unless the request is manifestly unfounded or excessive.

We hope that we can resolve any query or concern you raise regarding our use of your personal information. If you are unsatisfied with our response to any issues you raise, you have the right to lodge a complaint with the Information Commissioner, who is the supervisory authority for data protection in the UK. They may be contacted at www.ico.org.uk or telephone 0303 123 1113. Further information concerning your rights can also be found on their website.

16 or Under: We prioritise the privacy of children under the age of 16 years old. If you are under 16, please obtain parental/guardian consent before sharing any personal information with us.

Changes to this Privacy Notice: We may change this privacy notice from time to time. If you use our website regularly, please visit this page to check this notice for updates.